Corporate responsibility covers all forms of company support for the community, including community projects, employer supported volunteering, gifts in kind, sponsorship and donations.
Volunteering has been nominated as one of the nation’s favourite pastimes, so it follows that a large proportion of these volunteers are employees. Unfortunately their efforts are often unsupported and unrecognised by their employers. Why should this be the case?
Employers all over the country are realising that to develop this initiative results in a more motivated, multi-skilled workforce who see their job as contributing not only to company profits but to society as a whole. Businesses also enjoy fringe benefits such as increased profile in the community and customer loyalty.